Devil's advocate is an experssion used for an official opponent in the sanctification process (1587-1983). This appointed defendant of religion argued against the intended sanctification with a view to ensuring the sanctification process neutrality. The Devil's advocate expression is also used in colloquial language for denoting a defendant of a really or seemingly bad thing. In a discussion, the Devil's advocate submits arguments for a standpoint that is to be also considered.

Devil's advocate

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Carrying out of detailed analysis of all domains

  • business model,
  • sales and product processes,
  • sales manual,
  • target group of clients,
  • product range,
  • support of distribution,
  • marketing plan,
  • mystery shopping,
  • peer comparison,
  • media strategy,
  • sales strategy,
  • branch network and equipment,
  • organization structure,
  • internal costs,
  • financial results.

Examples of realised activities

  • Annual marketing plans of a building savings bank.
  • Media strategy of a brokerage firm.
Systemia s.r.o.
Smetanova 131, 250 82 Úvaly, Czech Republic, ID No: 285 13 177
Company registered in the Commercial Registry of the City Court in Prague, Section C, entry No.147064